Red Ferrari 488 GTB on a Tokyo street at night, lit by red lanterns beneath an elevated railway

How Much Does a
Supercar Experience
in Tokyo Cost?

A supercar passenger ride in Tokyo costs ¥100,000 per person for a 1-hour ride and ¥180,000 per person for a 3-hour ride to Daikoku PA with TOKYO SUPERCAR DRIVE. Both prices are all-inclusive. This page breaks down exactly what those figures cover, what other operators in Tokyo charge, and when a ride makes more financial sense than renting.

The Short Answer

TOKYO SUPERCAR DRIVE runs two packages, both priced per person and both fully inclusive of the car, the professional driver, fuel, expressway tolls, insurance, and hotel pickup and drop-off anywhere in central Tokyo.

PackageWhat you getPrice
1-Hour Tokyo Icons60 minutes past Tokyo Tower, Rainbow Bridge and Odaiba, Shibuya Scramble Crossing, and Ginza with the Imperial Palace
Choice of Ferrari 488 GTB or Lamborghini Revuelto
¥100,000
per person
3-Hour Daikoku PA Night Run18:00 departure, the Bayshore Route expressway, time on foot at Daikoku Parking Area, and the run back along Tokyo Bay
Choice of the same two cars
¥180,000
per person

💴 All-inclusive means all-inclusive. Car, driver, fuel, expressway tolls, insurance and hotel pickup are covered. There are no extras to settle afterwards and no security deposit, because you are a passenger rather than a renter.

What Drives the Price of a Supercar Experience?

Four things account for almost all of the cost, and they explain why supercar experiences in Japan sit where they do.

1. The cars themselves

A Ferrari 488 GTB and a Lamborghini Revuelto are, together, well over a hundred million yen of hardware. Japanese shaken roadworthiness inspection, commercial insurance for a passenger-carrying vehicle, and manufacturer servicing on a V12 all run well above what a normal car costs to keep on the road. A single set of tyres for the Revuelto is a meaningful expense on its own.

2. Seats, not people

This is the part visitors most often miss. Both cars — the Ferrari 488 GTB and the Lamborghini Revuelto — are strict two-seaters. A booking therefore occupies an entire supercar and its driver for one guest. A per-person price on a supercar is a per-car price, which is a different economic model from a coach tour where the cost is split forty ways.

3. Tokyo's expressway network

Tolls on the Shuto Expressway and the Bayshore Route add up quickly, particularly on the Yokohama run to Daikoku. Central Tokyo parking, when a photo stop needs it, is charged by the half hour. Both are folded into the price rather than added afterwards.

4. A professional driver

Driving a 1,015 hp car through Shibuya at night, on the left, while keeping a guest comfortable is a genuine skill. Our drivers are paid accordingly, and they are the reason the experience works without you needing a licence.

Black Lamborghini Revuelto on Gyoko-dori avenue in front of the red brick facade of Tokyo Station

How Does This Compare to Other Options in Tokyo?

Rough market ranges as of 2026. Figures for other operators vary by season and by car, so treat them as orientation rather than quotes.

OptionTypical costLicence needed
Supercar passenger ride, 1 hour¥100,000 few operators sell a supercar ride this shortNo
Supercar passenger ride, 2.5–4 hours¥180,000–¥253,000No
Self-drive supercar rental, half day¥100,000–¥250,000 plus depositYes — IDP required
Self-drive supercar rental, full day¥200,000–¥450,000 plus depositYes — IDP required
Circuit or track supercar taster¥20,000–¥60,000 for a few lapsUsually yes

The self-drive figures look competitive until the deposit is included. Japanese supercar rental companies commonly hold ¥300,000 to ¥1,000,000 on a credit card for the duration of the rental, and the insurance excess in the event of damage is typically ¥500,000 or more. A passenger ride carries neither.

Is Daikoku PA Free to Visit?

Yes. Daikoku Parking Area is a public highway rest area and there is no admission charge. The cost is getting there. It sits inside a spiral interchange beneath the Yokohama Bay Bridge and is only reachable from the expressway — there is no train station, no bus, and walking in is not permitted. That access problem is what the 3-hour package solves, and it is the reason a Daikoku ride costs more than a loop around central Tokyo.

What Is Not Included?

Food and drink, personal shopping, and admission to any attraction you decide to stop at are not included. Beyond that there is nothing to add — no fuel surcharge, no toll settlement, no cleaning fee, no airport-style extras.

How Payment Works

Sending a booking request costs nothing and commits you to nothing. We check the car and driver are free on your date, confirm back to you, and only then arrange payment. Cash in Japanese yen and credit card are both accepted, and we confirm the method and timing with you in writing before the ride. If we cannot fulfil your date, no payment is taken at all.

Cancellation and Refunds

Cancellation is free of charge up to 24 hours before your booking time, with a full refund. Cancellations made within 24 hours of the booking time, and no-shows, are charged 100% of the fee. To cancel, message us on WhatsApp — the timestamp of your message is what determines whether the 24-hour threshold has been met.

When you cancelChargeRefund
More than 24 hours beforeNone100%
Within 24 hours100% of the feeNone
No-show100% of the feeNone
We cancel for unsafe weatherNone100%, or reschedule free

The reason for the 24-hour rule is straightforward: a booking takes a specific car and a specific driver out of circulation for the evening, and at this price point there is no way to refill the slot at short notice. If your plans are uncertain, book the date you are confident about rather than holding a provisional slot.

Getting the Most Value From the Price

Three things reliably improve what you get for the same money. First, if two of you are travelling together, book two different cars and ride in convoy — each of you gets a passenger seat, and you end up with footage of your partner's car from your own, which is impossible with a single booking. Second, take the 3-hour package on a Friday or Saturday evening, when Daikoku PA is busiest and the variety of cars is at its highest. Third, tell your driver at pickup if there are specific shots you want — the routes have enough slack to accommodate them, but only if he knows in advance.

Frequently Asked Questions

How much does a supercar experience in Tokyo cost?
With TOKYO SUPERCAR DRIVE, a 1-hour supercar passenger ride costs 100,000 yen per person and a 3-hour ride to Daikoku PA costs 180,000 yen per person. Both prices are all-inclusive, covering the car, the professional driver, fuel, expressway tolls, insurance, and free hotel pickup and drop-off anywhere in central Tokyo. Across the Tokyo market, 1-hour supercar rides generally run between 50,000 and 80,000 yen per person and 3-hour rides between 140,000 and 200,000 yen per person.
Is the price per person or per car?
Per person, and in practice that is the same as per car. The Ferrari 488 GTB and the Lamborghini Revuelto are both strict two-seaters, so each booking occupies one supercar and its professional driver for one guest. Two people travelling together book two cars and ride in convoy.
Are there any hidden fees?
No. The car, professional driver, fuel, expressway tolls, insurance and hotel pickup and drop-off in central Tokyo are all included. Food, drink, personal shopping and attraction admission fees are not included. There is no security deposit and no insurance excess because guests ride as passengers rather than renting the vehicle.
Is it cheaper to rent a supercar in Tokyo instead?
Not usually, once the full cost is counted. Self-drive supercar rental in Tokyo typically runs 100,000 to 250,000 yen for a half day and 200,000 to 450,000 yen for a full day, on top of which rental companies hold a security deposit of roughly 300,000 to 1,000,000 yen and apply an insurance excess of 500,000 yen or more in the event of damage. Renting also requires an International Driving Permit issued under the 1949 Geneva Convention. A passenger ride has none of these requirements or costs.
Is Daikoku PA free to enter?
Yes. Daikoku Parking Area is a public highway rest area with no admission charge. The difficulty is access: it sits inside a spiral interchange beneath the Yokohama Bay Bridge, is reachable only from the expressway, and has no train or bus service. The 3-hour package at 180,000 yen per person covers transport there and back in a supercar.
When do I pay?
After we confirm availability, not before. Sending a booking request is free and non-binding. Once we confirm the car and driver are available on your date, we agree the payment method and timing with you. Cash in Japanese yen and credit card are both accepted.
Do you offer discounts for groups?
Group bookings are arranged as a convoy of two cars, which also produces much better photographs and video. Message us on WhatsApp with your group size and date and we will put together a quote.
What is your cancellation policy?
Cancellation is free of charge up to 24 hours before your scheduled booking time, with a full refund. Cancellations made within 24 hours of the booking time, and no-shows, are charged 100 percent of the fee. If TOKYO SUPERCAR DRIVE cancels because severe weather makes the drive unsafe, you may reschedule to another date or receive a full refund at no cost.
Who operates TOKYO SUPERCAR DRIVE?
TOKYO SUPERCAR DRIVE is operated by HITE UP Inc. (株式会社HITE UP), a company registered in Japan.

Ride a Ferrari or Lamborghini Through Tokyo

¥100,000 per person for an hour, ¥180,000 for three hours to Daikoku PA. Free hotel pickup. No licence required.

View Packages & Book
Ask on WhatsApp

Related Guides

→ Is a Tokyo Supercar Experience Worth It? → Every Tokyo Operator and Price, Compared → Daikoku PA — The Complete Guide → Renting vs Riding a Supercar in Japan